The objective of this project was to create an informative and thought-provoking poster that sheds light on the social, environmental, and ethical issues. Through a combination of captivating visuals and concise text, the poster seeks to raise awareness among consumers about the environmental and social impacts of their fashion choices while advocating for a shift towards sustainability and conscious consumption.
I wanted to create a visual that captures the essence of high fashion while also conveying the idea of overconsumption. The image features a model draped in layers of clothing, inspired by the glamour of fashion, but the excessive layers overflowing from her body symbolize the negative impact of overconsumption.
For the design execution, I took personal photographs of my own clothing items. Using these images, I crafted shapes that would contour to the model's body, creating the desired effect of clothing overflowing and enveloping her figure. This hands-on approach allowed for a more intimate and personalized representation of overconsumption in fashion.