The initial phase of this project posed a challenge as I repeatedly listened to the same soundtracks while striving to interpret the music visually. However, through this process, I discovered the art of enjoying the creative journey and delving deeper into unfamiliar territories. This exploration enabled me to generate compelling outcomes that effectively convey a message.
golden loam
Laurel Premo is an artist known for her rhythmically deep and rapt delivery of roots music, voiced on finger-style electric guitar, lap steel, fiddle, and voice.
My design goal was to create promotional material for an upcoming concert of Laurel Premo’s album “Golden loam”. This included a bold poster, a vinyl packaging of the album and digital ads for social media. I aimed to create intriguing promotional design that sparks people’s interest and to encourage attendance of her show to experience the music for themselves!
design thinking
The design challenge was to artistically convey the emotional essence evoked by the album. During this process, many mediums and mark-makings were explored. That's when I decided to integrate paint elements inspired by the Rorschach test from my previous mark-making explorations. It seamlessly aligned with this project after drawing inspiration from the album's vibrant color palette. I also drew inspiration from the artist’s personal life in terms of her approach to music and her own upbringing with a musical environment and wanted to express her essence as an artist.
design making
The resulting imagery subtly merges the form of a guitar with anatomical elements, symbolizing a profound connection to the artist's essence. This portrayal also shows appreciation for past generations who passed down the priceless legacy of musical traditions, a sentiment often echoed by the artist, highlighting the transformative impact of time. Through color and form, this piece vividly represents the energy that music brings to Laurel Premo's creativity.
